Driven by the values of trust, quality and excellence, Bodycare International in the past two decades has become a force to reckon within the innerwear market. Founded in the year 1992 by Mr. Satish Gupta, the company today enjoys the distinction of being country’s leading manufacturer and supplier of Kids Undergarments, Thermals & Loungewear for complete family.
With a constant thrust on cutting edge research and technology, the company is credited with pioneering products that have set new benchmark in the innerwear apparel industry. Under the aegis leadership of visionary, Mr. Satish Gupta and guided by contemporary worldview of the three able Directors, Mr.Sachin Gupta, Mr.Amit Gupta and Mr. Mithun Gupta the company’s reach spans across…….states making it country’s top five innerwear brands. Reflecting a lifestyle that echoes the sentiments of the urban dweller, Bodycare International has truly become synonymous with providing stylish products to fashion savvy customer who values money and aspires for quality products. With the products evolving to suit the changing tastes, time and tempos, the brands still caters to middle, upper middle and upper class providing high quality products at affordable prices.
Fashioning an impressive portfolio, the wide range of products consists of more than 150 Styles of inner wear, 70 styles of Thermals & over 100 styles of Lounge wear in all possible fabric blends, sizes, colors and designs. With an in-depth understanding of customer requirements, the company is also credited for introducing lycra stretch fiber in inner wear, procian printed girls panties, latest seamless inner-wear technology and quilt knit technique for producing thermals.
Registering an expansive presence through its brands such as Bodycare, Bodycare Insider, Proteens, Proteens Basyx, Bodycare International continues to dominate the inner wear arena of the country. Keeping in tune with the trends and aspirations of modern day consumer, the company has recently forayed into the infant wear market with its brand Bodycare First which promises to dress young ones in a refreshing, stylish and radiant way.
With a nationwide network of about 10000 dealers and 150 distributors across India, Bodycare International has aptly clinched its position in every corner of the country. Aided by a well established and state of the art infrastructure and about 180000 sq ft area with units located at Noida, Delhi and Dehradun, the company produces close to about 15 Million Pcs annually. Currently, the company has almost 10000 outlets, across the country and an annual turnover of around Rs. 700 Millions. Bodycare International was also nominated among the top five inner wear companies in India at LIFA awards held at Renaissance Hotel, Mumbai in Jan 2005.
With an array of fine products, wide range, superior distribution and intelligent advertising support, Bodycare international continues to emerge as country’s leader in innerwear apparel industry of the country.
“ We strive to meet the diverse needs of our customers by being innovative. We are committed towards offering Quality, Comfort, Fashion at not so high prices.”
We manufacture a wide range of products that includes superior quality products like kids innerwear, Infant wear, thermal wears & Lounge wears for the Whole family,. These products are comfortable and available in different sizes, colors and designs. Our experts are designing the products as per the requirements of clients. We offer a broad range of inner wear , thermal wear ,Night wear and infant wear
- Seamless Lycra band underwear for Kids
- Disney, Warner Bros. & Mattel theme range of Inner Wear & Lounge Wear
We have a well established and state-of-the-art infrastructure, which makes us capable of manufacturing 20 Million Pcs Annually. Our machines are based on latest technology and are capable of stitching any kind of material. With a dedicated workforce of around 1200 people, we are able to meet the exact specifications of our clients. We have 180 distributors across India and hence have a strong hold on our clientele across the country. We aim at fulfilling the demands and needs of clients on time and also at affordable rates.
With almost two decades of experience, we have carved a niche for ourself in the market and have introduced many new products in the market. We work with a focus on on innovation and complete comfort of our customers. We are first to introduce lycra stretch fiber in inner wear, procian printed girls panties, latest seamless inner-wear technology and quilt knit technique for producing thermals. With an highly experienced marketing team, we have formed communication and marketing strategy for our brand promotion. In addition, we are ranked among the five most popular inner wear brands in India as well as have been awarded as second Most Purchased brand in North India. With an understanding of our customers requirements, we develop products for complete customer satisfaction.
Awards & Recognitions
With years of being market leaders, our endeavors have been recognized by many authorities. Our dedication and sincerity to provide quality products to our clients, have been appreciated by them and in return we have earned brand loyalty. Some of the awards that we have earned are:
- Nominated among the top five inner wear companies in India at LIFA awards held at Renaissance Hotel, Mumbai in Jan 2005
- Being Awarded in different categories during Bodywear Trade Exhibitions
Communication & Promotion Strategy
We understand that there is stiff competition in today's market and hence have to follow a stringent marketing policies, to maintain a lead in the market. Our marketing plan includes the following:
- An approach based on target consumer values, attitudes and lifestyle
- Promotion themes that provide target customers reasons to prefer the brand and Buy
- More information about product and brand differentiation
- Optimization of promotion Budget and media that directly convey brand message to target customers
We also have expansion plans in the near future, which includes:
- Vertical integration by expanding the existing in house knitting, elastic & printing unit.
- Capacity expansion through induction of latest technologies leading to more efficient manufacturing systems and increased output
- More Focus on serving emerging organized & online Retail Sector to achieve growth targets for our Brand.
- Venturing into Global markets through Joint ventures, Technical collaborations and strategic tie-ups with the companies who shares common philosophy.