We manufacture a wide range of products that includes superior quality products. These products are comfortable and available in different sizes, colors and designs. Our experts are designing the products as per the requirements of clients. We offer a broad range of inner wears,Kids Innerwear:
- Seamless Lycra Band Underwear for Kids
- Disney, Nick & Mattel theme range of Inner Wear & Lounge Wear
We have a well established and state-of-the-art infrastructure, which makes us capable of manufacturing 15 Million Pcs Annually. Our machines are based on latest technology and are capable of stitching any kind of material. With a dedicated workforce of around 600 people, we are able to meet the exact specifications of our clients. We have 150 distributors across India and hence have a strong hold on our clientle across the country. We aim at fulfilling the demands and needs of clients on time and also at affordable rates.
With almost two decades of experience, we have carved a niche for ourself in the market and have introduced many new products in the market. We work with a focus on on innovation and complete comfort of our customers. We are first to introduce lycra stretch fiber in inner wear, procian printed girls panties, latest seamless inner-wear technology and quilt knit technique for producing thermals. With an highly experienced marketing team, we have formed communication and marketing strategy for our brand promotion. In addition, we are ranked among the five most popular inner wear brands in India as well as have been awarded as second Most Purchased brand in North India. With an understanding of our customers requirements, we develop products for complete customer satisfaction.
Awards & Recognitions
With years of being market leaders, our endeavors have been recognized by many authorities. Our dedication and sincerity to provide quality products to our clients, have been appreciated by them and in return we have earned brand loyalty. Some of the awards that we have earned are:
- Nominated among the top five inner wear companies in India at LIFA awards held at Renaissance Hotel, Mumbai in Jan 2005
- Being Awarded in different categories during Bodywear Trade Exhibitions
Communication & Promotion Strategy
We understand that there is stiff competition in today's market and hence have to follow a stringent marketing policies, to maintain a lead in the market. Our marketing plan includes the following:
- An approach based on target consumer values, attitudes and lifestyle
- Promotion themes that provide target customers reasons to prefer the brand and Buy
- More information about product and brand differentiation
- Optimization of promotion Budget and media that directly convey brand message to target customers
We also have expansion plans in the near future, which includes:
- Vertical integration by setting up own state -of- art- processing facilities for the existing in house knitting, elastic & printing unit
- Capacity expansion through induction of latest technologies leading to more efficient manufacturing systems and increased output
- More Focus on serving emerging organized Retail Sector to achieve growth targets for our Brand.
- Venturing into Global markets through Joint ventures, Technical collaborations and strategic tie-ups with the companies who shares common philosophy.