About Us
We are a well known
manufacturer of Inner Wears, Thermals and Night Wears. A symbol of
premium quality, we offer Thermal Wear for entire family. Designed
for complete comfort, we are a well recognized brand in inner wear
across India. We are a brand for customers, who are contemporary,
stylish and yet believe in the value of money. Our product portfolio
consists of more than 150 Styles of inner wear, 20 styles of Thermals
& over 100 styles of Lounge wear in all possible fabric
blends.
We are a professionally managed firm that work with a
focus on Middle Class, Upper Middle and Upper Class Segments. We have
an excellent marketing team, who work with a strategy of providing
high quality products at extremely affordable prices. We have our
communication and promotion in sync with the brand positioning, which
helped us build a large clientèle. With an extremely
professional and well managed system, we have for years served our
valuable clients with a wide and extensive distribution network.
We
have a well established infrastructure, where we consistently
innovate new designs in world class manufacturing system. With a
timely delivery system, we have managed to gain the trust of our
clients, with an approach to achieve complete client satisfaction. We
have more than 10000 outlets, across the country and have an annual
turnover of around Rs. 700 Millions.
Our
Philosophy
“ We strive to meet the
diverse needs of our customers by being innovative. We are committed
towards offering Quality, Comfort, Fashion at competitive prices.”
Our Products
We manufacture a wide range
of products that includes superior quality products. These products
are comfortable and available in different sizes, colors and designs.
Our experts are designing the products as per the requirements of
clients. We offer a broad range of inner wears:
- Seamless
Lycra Band Underwear for Kids
- Disney,
Nick & Mattel theme range of Inner Wear & Lounge Wear
Infrastructure
We have a well established
and state-of-the-art infrastructure, which makes us capable of
manufacturing 15 Million Pcs Annually. Our machines are based on
latest technology and are capable of stitching any kind of material.
With a dedicated workforce of around 600 people, we are able to meet
the exact specifications of our clients. We have 150 distributors
across India and hence have a strong hold on our clientle across the
country. We aim at fulfilling the demands and needs of clients on
time and also at affordable rates. Our
Strengths
With almost two decades of
experience, we have carved a niche for ourself in the market and have
introduced many new products in the market. We work with a focus on
on innovation and complete comfort of our customers. We are first to
introduce lycra stretch fiber in inner wear, procian printed girls
panties, latest seamless inner-wear technology and quilt knit
technique for producing thermals. With an highly experienced
marketing team, we have formed communication and marketing strategy
for our brand promotion. In addition, we are ranked among the five
most popular inner wear brands in India as well as have been awarded
as second Most Purchased brand in North India. With an understanding
of our customers requirements, we develop products for complete
customer satisfaction. Awards &
Recognitions
With years of being market
leaders, our endeavors have been recognized by many authorities. Our
dedication and sincerity to provide quality products to our clients,
have been appreciated by them and in return we have earned brand
loyalty. Some of the awards that we have earned are:
- Nominated
among the top five inner wear companies in India at LIFA awards held
at Renaissance Hotel, Mumbai in Jan 2005
- Being
Awarded in different categories during Bodywear Trade Exhibitions
Communication & Promotion
Strategy
We understand that there is
stiff competition in today's market and hence have to follow a
stringent marketing policies, to maintain a lead in the market. Our
marketing plan includes the following:
- An
approach based on target consumer values, attitudes and lifestyle
- Promotion
themes that provide target customers reasons to prefer the brand and
Buy
- More
information about product and brand differentiation
- Optimization
of promotion Budget and media that directly convey brand message to
target customers
We also have expansion
plans in the near future, which includes:
- Vertical
integration by setting up own state -of- art- processing facilities
for the existing in house knitting, elastic & printing unit
- Capacity
expansion through induction of latest technologies leading to more
efficient manufacturing systems and increased output
- More
Focus on serving emerging organized Retail Sector to achieve growth
targets for our Brand.
- Venturing
into Global markets through Joint ventures, Technical collaborations
and strategic tie-ups with the companies who shares common
philosophy.
|
